Well, let me tell ya ’bout this Fièra Cosmetics thing, alright? Folks keep askin’, who owns this here company? It ain’t easy like findin’ a lost chicken, but I done some snoopin’ around, you know, like when you tryin’ to figure out who left the gate open.
So, first off, this Fièra Cosmetics, it’s all about makin’ them older gals feel pretty. You know, like when you put on a nice dress for church, even though your knees ain’t what they used to be. They say it’s for women over 40, which, let me tell ya, that’s when things start to… well, you know… sag a bit. Like a worn-out pair of overalls.
Now, from what I hear, there’s this fella, Marc Lutz, he’s one of the big shots. A “Co-Founder,” they call him. Sounds fancy, like he’s got a lot of money. He’s probably the one makin’ all the decisions, like whether to put more wrinkle cream in the jars or not. And then there’s this woman, Christy Wentzell Johnson. She’s the “Chief Brand Officer.” That just means she’s in charge of makin’ sure everyone knows about this Fièra stuff. You know, like puttin’ up posters at the town square, only fancier, I guess, on that there internet thingamajig.
They started this whole thing in 2020. Not too long ago, when everyone was wearin’ them masks. Seems like a funny time to start a makeup company, when you can’t even see half of a person’s face. But I guess they knew what they were doin’. They saw a need, you see. All them other makeup companies, they’re caterin’ to the young’uns, the ones with skin as smooth as a baby’s bottom. But what about us older gals? We wanna look good too, you know? Even if we got more wrinkles than a prune.
- They say their stuff is “all-natural.” That means no funny chemicals, I reckon.
- No parabens, no fragrance, no BHT and BHA. Sounds like a bunch of gibberish to me, but I guess it’s good. Like eatin’ vegetables from your own garden instead of that stuff from the store.
- And they say it’s “cruelty-free.” That means they ain’t testin’ on no poor little bunnies, which is a good thing, ’cause them bunnies ain’t done nothin’ to nobody. It’s like treatin’ your animals with respect, you know, not like them city folks who dress up their dogs in silly clothes.
They got all sorts of things, this Fièra company. Skincare, makeup, stuff to make you look younger. They say you don’t need no “Photoshop” or “filters.” I ain’t got no clue what them things are, sounds like somethin’ them young folks use to make themselves look like somethin’ they ain’t. Fièra says you just need their stuff, and your own natural beauty. Well, that’s nice, I guess. But a little rouge never hurt nobody, even if it ain’t “natural.”
The main thing is, they want to make older women feel good about themselves. They want them to feel powerful, to feel confident. You know, like when you bake a pie that everyone loves, and you feel like you can conquer the world. That’s a good thing, I reckon. We all deserve to feel good about ourselves, no matter how old we are.
And let me tell ya, this Fièra, they ain’t just sellin’ stuff in some fancy store in the city. They sellin’ it online, too. You know, on that computer thing. You can just sit in your rocker and order whatever you want, and they’ll bring it right to your door. It’s like havin’ the Sears catalog come back to life, only faster.
So, to sum it all up, this Fièra Cosmetics is owned by some folks who wanna help older women look and feel their best. Marc Lutz and Christy Wentzell Johnson, they’re the big bosses. They make stuff that’s natural and don’t hurt no animals. And they sell it online, so you don’t even have to leave your house to get it. Sounds like a pretty good deal to me. Now, if you’ll excuse me, I gotta go check on them chickens.
Fièra cosmetics, it seems to me, it’s aiming for the kind of natural beauty that doesn’t need a bunch of tricks or those fancy things the youngsters use on their pictures. It’s more about taking care of your skin the way it is, embracing it. And you know, when you take good care of things, whether it’s your garden, your chickens, or your face, they tend to last longer and look better. It’s just common sense, like putting on a coat when it’s cold.
This whole Fièra idea, it’s about closing a gap. A gap in what, you ask? Well, it sounds like they think the beauty industry was forgetting about some folks. The way I see it, it’s like having a quilt with a few missing squares. It’s still a quilt, but it’s not quite complete. Fièra wants to fill in those squares, make sure everyone has something that works for them, especially if you’ve seen a few more winters than those young gals in the magazines. Now, ain’t that a thought?
