Alright, let’s gab about this Essence makeup stuff, you know, the one all the young’uns are crazy about. Folks keep askin’ who owns Essence cosmetics, so let’s get down to it, plain and simple, like how we talk in the village.
Well, it ain’t no big shot American company, I’ll tell ya that. It’s some German outfit called Cosnova Beauty. Yep, Germany. Heard they make good cars over there, and now they’re makin’ this makeup too. Fancy that!
Now, this Cosnova, they ain’t been around forever. Started small, real small, like a little seed in the ground. Seems like some lady named Christina, she had a bee in her bonnet ’bout makin’ makeup that don’t cost a whole paycheck. So, she started this Essence thing back in 2001, and by 2002, they were sellin’ it in Germany.

- Important thing number one: Cosnova Beauty, that’s the name ya gotta remember. They own Essence.
- Important thing number two: It all started with this Christina lady. Sounds like a go-getter, that one.
They say most of their stuff, like 95%, they make it over in Europe. That Europe, they got some strict rules ’bout what you can put in your makeup, and these folks say they follow them rules. They even say they follow the rules over in America too. Guess that means it’s safe, right? Hope so, ’cause I see them young girls slatherin’ that stuff all over their faces.
Now, what’s this makeup all about? Well, Christina, she wanted it to be fun, and she wanted it to be cheap. Can’t argue with that, can ya? Everybody likes a good deal. And the young’uns, they seem to like it. See ’em in the stores, grabbin’ all the colorful little tubes and palettes. Lordy, the colors they have! Back in my day, we had one color lipstick, and that was that. Usually red.
This Cosnova company, they seem to be doin’ alright. Started from nothin’, just a lady with an idea, and now they’re sellin’ this Essence makeup all over the world. From the dinin’ room table, they say. Imagine that! From the dinin’ room to the whole wide world. That’s what they call a success story, I reckon.
And get this, they even say they try to use that vegan stuff in their makeup. You know, the stuff that ain’t made from animals. That’s a good thing, I guess. Animals are for farmin’ and feedin’ the family not for makin’ up the faces, right? Anyway, they say they’re careful ’bout what they put in their makeup, tryin’ to keep it safe for folks to use. That’s important, especially when it comes to puttin’ stuff on your face. Gotta be careful what you put on your skin. My grandma always said that.
So, if someone asks you who owns Essence cosmetics, you tell ’em it’s Cosnova Beauty, a German company. Tell ‘em it started with a lady named Christina who wanted to make fun, affordable makeup. Tell ’em they make their stuff in Europe and follow the rules. And tell ’em they even try to use that vegan stuff. You got all that? Good. Now you’re as smart as them city folk.
And one more thing about this Germany place where they make Essence. They say they don’t let folks test makeup on animals over there, not since 1998. That’s a good thing, I tell ya. Them poor animals, they don’t need no makeup. They’re pretty enough just the way the good Lord made ’em.
So, there you have it. The whole story, plain and simple, just like I tell it. Cosnova Beauty owns Essence cosmetics. A German company started by a smart lady, makin’ affordable makeup for all them young’uns. Now, go on and spread the word. And don’t let them city slickers try to fool ya with their fancy talk. It’s just makeup, not rocket science.

And that’s all I gotta say about that. Go on now, get about your business, and remember what I told you.