Okay, so I’ve been obsessed with Jenni Kayne’s aesthetic for a while now – that whole effortless, California-cool vibe. But, let’s be real, sometimes the price tag makes me wince. So, I started a mission to find brands that give off a similar feel without totally breaking the bank.
First, I spent hours scrolling through Instagram. I mean, hours. I followed a bunch of influencers who seemed to have that same style and took notes of the brands they tagged. That was a pretty good starting point.
My Research Deep Dive
Then I hit up Pinterest. Seriously, that site is a goldmine. I created a board and just started pinning everything that screamed “Jenni Kayne but make it affordable.” From there, I started to see some patterns emerge – lots of neutral colors, natural fabrics, and relaxed silhouettes.
After Pinterest, I moved my research online and did some Google search. I am not sure what keywords I should use, so I tried some simple words like “jenni kayne similar brands,” then I got some related results. It’s a time-consuming process, but it’s worth it. I also checked on Reddit, because you know you can find anything about the discussion on Reddit. After confirming those brands’ names, I visited those websites to check their details, like price, style, and quality things.
Building My List
- I found some brands that were already on my radar,which is a big YES.
- I also discovered some new-to-me brands, which is great for me.
The whole process took a few days of on-and-off research. It wasn’t exactly scientific, more like a gut-feeling kind of thing. But I ended up with a pretty solid list of brands that I feel capture that same laid-back luxury vibe, all while being a bit more budget-friendly. Mission accomplished!
