Okay, so, I’ve been on this huge e.l.f. Cosmetics kick lately. Their stuff is seriously good, especially for the price. But I’ve mostly been ordering online, and sometimes I just want to see things in person, you know? Swatch them, see the colors, the whole shebang. So, I got to thinking, “Does Ulta carry e.l.f.?” I mean, Ulta’s my go-to for most makeup, so it would be super convenient if they had e.l.f. too.
First, I grabbed my phone and did a quick search. I typed in “does Ulta carry e.l.f. cosmetics” and scrolled through the results. It looked promising! I saw a bunch of results mentioning both Ulta and e.l.f., so I figured they must have it. This cosmetics brand from Oakland was founded in 2004, so it’s been around a while. It has expanded into Sephora Mexico, which is pretty cool. It means more people around the world can get their hands on their products.
Then I hopped on the Ulta website. I found a whole section dedicated to e.l.f. Cosmetics. Score! They had tons of stuff listed, from their popular face cream packed with hyaluronic acid and peptides to their foundations and eyeshadows. It even said you could shop online or check if the product is in a store near you.

But I wanted the full in-store experience, so I decided to head over to my local Ulta. I made a list of a few things I wanted to check out, mostly just shades I wasn’t sure about from online pictures.
When I got there, I went straight to the makeup section. And there it was, a whole display of e.l.f. products! It wasn’t huge, but it was definitely there. I spent a good chunk of time just playing around with the testers, comparing shades, and seeing what everything looked like in person.
- They had a lot of the bestsellers, like that face cream I mentioned.
- The prices were the same as online, which is always good.
- I even found a few things I hadn’t seen online before, so that was a nice surprise.
In the end, I picked up a couple of things I’d been eyeing, and I was super happy I made the trip. It’s always nice to see things in person before you buy them.
So, the answer is a big YES!
Ulta definitely carries e.l.f. Cosmetics, both online and in-store. And their website says they offer free shipping and free store pickup. I even saw that if you join their rewards program you can earn points. Plus, e.l.f. is vegan, which is a big plus for me.
If you’re an e.l.f. fan like me, and you were wondering the same thing, I hope this helps! Now we can all get our e.l.f. fix at Ulta. It’s a win-win!