So, I saw this thing floating around online about Jaclyn Hill Cosmetics possibly shutting down, and I got curious. You know, the usual internet rabbit hole. I’ve been following Jaclyn Hill for a while, I like her makeup tutorials and I even bought a few things from her line in the past.
First, I went straight to her Instagram. I mean, who wouldn’t? It’s where all the influencers spill the tea, right? And bam, there it was, a post from January 1st saying her beauty brand is closing “for the foreseeable future”. That kinda confirmed the rumors I guess, it is real.
Digging Deeper
But I wanted to know more. Why now? What happened? I remembered hearing something about her closing down her other brands, Jaclyn Roxanne and Koze. Those were jewelry and clothing, I think. So this wasn’t the first time she’s pulled the plug on a business, it looks like something was wrong.
I started looking at what other people were saying online. It felt like everyone was talking about it. And then I saw a few articles mentioning something about “Forma Brands”. Apparently, they’re the ones who actually owned Jaclyn Cosmetics, not Jaclyn herself. I thought she had her whole brand things going on, but she did not really own it, that’s interesting.
Then, I spent a good chunk of time just reading comments and stuff. Lots of people seemed really bummed out, especially those who liked her products. There were also some folks saying “I told you so,” which is always a bit annoying. Some people are just like that.
Putting the Pieces Together
It looks like this whole thing is a bit of a mess. It is a setback for her, and for the beauty brands that fronted by influencers, you know. I mean, Jaclyn Hill has a huge following, and if her brand is struggling, it makes you wonder about other influencer-backed lines.
From what I gathered, it wasn’t just one thing that caused this. Closing those other brands, the whole Forma Brands situation, maybe some behind-the-scenes drama we don’t even know about. Who knows what it is exactly?
- Jumped on Instagram to check Jaclyn’s official statement.
- Remembered her closing Jaclyn Roxanne and Koze.
- Dug through articles mentioning Forma Brands owning the line.
- Scrolled through endless comments to gauge public opinion.
- Pieced together a possible timeline of events.
Anyway, that’s my little deep dive into the Jaclyn Cosmetics drama. I will keep looking into this thing. It’s just another reminder that things online aren’t always what they seem. I guess we’ll have to wait and see what Jaclyn does next. Hope she will be fine.
