Alright, let’s gab a bit about this Milani makeup stuff, you know, the one them young girls are always yappin’ about. Who owns it? That’s what we’re here to figure out, ain’t it?
Now, I ain’t no fancy businesswoman or nothin’, but I can tell you this Milani ain’t one of them old-timey big companies like, uh, whatchamacallit… L’Or-real or Dee-or. Nope, this Milani is a newer thing, been around maybe 20 years or so, they say. You can find it at them stores like Ulta, Target, Walmart, and that Walgreens place. It’s one of them cheaper makeups, but folks seem to like it, especially all sorts of different people, not just the fancy ones.
They say some lady named Mary van Praag, she’s the big boss, the CEO, you know. She took this Milani and made it real popular. It wasn’t always a big shot, though. Started off small, like most things do, I reckon. Just a small little thing, growing bigger and bigger, like my tomatoes in the summer.

- They say it’s a good quality makeup, even if it don’t cost an arm and a leg. That’s important, you know, especially these days when everything costs so darn much.
- And it’s for everybody, not just them skinny models on the TV. That’s good, I say. Everybody deserves to feel pretty, even old biddies like me… though I ain’t usin’ no makeup, mind you. My wrinkles are my medals of honor.
Now, some folks get all confused about who owns what. Like, L’Or-real, that big company, they own a bunch of stuff, you know, Garnier, Vichy, Dermablend, and a whole bunch of others. But Milani ain’t one of theirs, no sirree. Milani’s different, it’s what they call an “indie brand”, meaning it’s kinda on its own, not part of some giant corporation.
I heard tell it started with a family, the Milani family, back in 2002. They got together, and one of them became the CEO and all that. They built it up themselves, I guess. That’s how it should be, if you ask me. Work hard, do good, and people will notice.
But then I heard something about a company named Gryphon somethin’ or other. Sounds like some kind of bird, don’t it? Anyway, they’re from San Francisco, and they’re what they call a “private equity firm.” That sounds real fancy, but from what I gather, it just means they invest money in companies. So, maybe these Gryphon folks, they helped the Milani family out, gave them some money to grow bigger. It’s like when you need a loan for your farm, you go to the bank, right? Something like that, I think.
So, who owns Milani cosmetics? Well, it ain’t straightforward like who owns the Smith farm down the road. It seems like it started with the Milani family, and they still have a big say, but maybe these Gryphon Investors folks, they own a piece of it too. It’s like a pie, and different folks got different slices. That’s the way I see it, anyway.
It ain’t easy keepin’ track of all this business stuff. It’s like tryin’ to catch chickens in the yard, always slippin’ and slidin’ and changin’ directions. But one thing’s for sure, Milani makeup is popular, it’s affordable, and it’s for everyone. And that’s what really matters, ain’t it? Not all them fancy names and who owns what, but whether folks like it and can afford it. That’s the way I see it, and I ain’t no spring chicken, I’ve seen a thing or two.
So next time you see them young girls fussin’ over their Milani makeup, you’ll know a little bit more about where it comes from. It ain’t just some fancy name out of thin air, it’s a story, a story about a family, a company, and a whole lot of makeup. Now, ain’t that something?
Tags: [Milani Cosmetics, Makeup Brands, Beauty Industry, Brand Ownership, Indie Brands, Mary van Praag, Gryphon Investors, Cosmetics History, Affordable Makeup, Drugstore Makeup]
